The importance of graphic design in marketing cannot be overstated. Increasing traffic to your website, converting visitors to customers, and retaining customers is only possible if you have a great graphic designing team or skills. Design has a powerful impact on how customers perceive a company. The primary responsibility of graphic designers is to communicate businesses’ mission, standards, and onboarding messages to customers through logos, print marketing materials, and digital marketing campaigns.

Just like there are apps for every other job in the world, there are tools now to assist graphic designers in doing their work in a more efficient and seamless manner. These tools can assist graphic designers in completing their work in lesser time frames. Designers can use these online tools to brainstorm, create, edit, and share their work efficiently. Tools can vary in terms of functionalities, scope, and availability. In order to optimize the efficiency of the available resources, graphic designers need to determine the right tool for the project.

Having that said, we have compiled a list of tools that are widely praised and used by great graphic designers across the globe. If you are wondering these tools might be hard on your pockets, then no, that is not the case. Most of these tools are free or have their premium versions costing just a few bucks. 

The only thing you will be spending money on would be an internet provider because that is something that you are going to need the most. You do not have to go with an expensive provider. Just make sure it is reliable and fast, Spectrum to name one. You can see whatever is available in your area, has good reviews and then make a choice.  

And when that is done, start downloading the below list of apps:

Adobe Capture 

The tool allows you to create various graphic elements from a single photograph using a number of different tools. It is possible to capture objects, create digital images, edit them, and store them for later use. Adobe Capture offers both experienced and novice users an intuitive and clear user interface. 

By customizing the toolbar, you can have quick access to the tools you use most frequently and hide those you don’t need. There are clearly labelled and well-grouped controls that make it easier for users to navigate.

Figma

The free Figma web development tool makes wireframes and prototypes easy to create before development begins. UI and UX are crucial to a successful website. The digital space is becoming more competitive, and businesses cannot afford to develop interfaces that are unintuitive, clunky, or inconsistent. Getting new users – and keeping them for longer – is the key to success. 

This app is a lifesaver in such a situation.  Online collaboration is another strong point of Figma. Most design teams are now committed to hybrid and remote working. Figma simplifies teamwork, from initial concepts to final delivery. 

The Share button makes it easy for you to share designs quickly, and you have control over what you send. There are professional and organization plans that allow users to leave comments, provide feedback, and even converse with colleagues in real-time.

Sketch

Having rapidly gained market share over the past few years, Sketch is quickly becoming the de facto tool for interface prototyping, with many developers preferring Sketch files over layered Photoshop ones. As opposed to Photoshop, Sketch was built specifically for designing interactive interfaces. 

When you create live comps for your clients on their phones and laptops, they can preview the results before they purchase. Sketch can be an interesting alternative for designers accustomed to using Photoshop for desktop and mobile interfaces. With Sketch, you can create interactive prototypes instead of just static drawings. Furthermore, you can use Sketch Mirror to preview your efforts.

Procreate

 It is an iPad art studio for creative professionals that allows you to sketch, paint, and illustrate. Aside from being highly appealing to professional artists, animators, illustrators, and letterers, its relatively low cost and accessible features attract everyday doodlers. 

Artists who are unsure how to start can watch Procreate’s four-part Beginner Series videos for free. You will learn all the basics of art and animation with these step-by-step videos. There is also a handy side panel with content navigation and a search bar in the Procreate Handbook online.

Wrapping Up

That is all for this post. We hope you find these tools useful. If you other names in your mind, please let us know by commenting below.